LITTLE MONSTER
Built for every shot
The Little Monster brand concept was born in 2018. From its original design philosophy through product design, production, and testing, the brand spent two years preparing and refining before officially entering the market in October 2020. From the outset, it earned recognition from industry professionals and billiards enthusiasts across China.
Our journey
Chapter 1: Breaking Through and Setting Sail, Disrupting the Market (2020)
An Industry First: Affordable Carbon-Fiber Break Cues Set a New Value Benchmark
Little Monster’s classic carbon-fiber break cue launched in December 2020. As China’s first carbon-fiber cue priced below RMB 1,000, it challenged the belief that performance and affordability could not coexist, allowing every billiards enthusiast to enjoy the explosive break performance of carbon fiber.
Chapter 2: Debut at the Exhibition, First Signs of Strength (2021)
International Exhibition Debut Marks the First Step of the Brand Journey
In May 2021, Little Monster made its first appearance at the 15th Guangzhou International Billiards Exhibition, one of the most important billiards industry events in China and Asia. This marked the brand’s transition from an online hit product to a serious brand entering the mainstream billiards community.
Chapter 3: Completing the Ecosystem and Building Barriers (2022)
Building a Professional Accessory Portfolio Through a Broader Ecosystem
In 2022, Little Monster expanded its product categories with cue-cleaning cloths, professional gloves, chalk, cue cases, and more. This was a key step in its evolution from a cue manufacturer into a comprehensive billiards accessories brand. By the end of 2022, total sales across the Little Monster cue range exceeded 200,000 units, confirming that its high-value carbon-fiber cues precisely met the core needs of most billiards enthusiasts while demonstrating a powerful, stable, and efficient supply chain and manufacturing capability.
Chapter 4: Events as the Stage, Bestsellers Leading the Market (2023)
The Black Egg Becomes a Hit, While Event Marketing Ignites the Market
The Black Egg break/jump cue launched and further lowered the price threshold for carbon-fiber break cues. In the value-for-money segment, Little Monster continued to challenge itself and drive change in the industry’s pricing structure. Nearly a thousand competitions nationwide were title-sponsored under the Little Monster Black Egg Break/Jump name, strengthening the brand’s connection with its core users and consolidating its market position. Digital technologies, including one-item-one-code traceability, gave every cue a unique digital identity and enabled end-to-end tracking from production and sales to the user. Custom cue programs also demonstrated the brand’s maturity and flexibility across design, production, and sales. Its creative design team contributes not only to cue design, but also to billiards tables, cue cases, and accessories, including the design and development of the Alloy Panther table for the international brand Predator.
Chapter 5: A New Home, Turning Ambition into Reality (2024)
Little Monster Headquarters Established in Dongdaihe, Liaoning
The new headquarters building is the tangible culmination of the brand’s achievements over recent years. Dongdaihe and nearby cities and counties in Liaoning form an important billiards equipment industry cluster in northern China, offering attractive policies for land, tax, and investment that help lower operating costs and allow greater investment in R&D and marketing. The 2,000-square-meter office building houses management, design and R&D, sales, e-commerce livestreaming, warehousing, and after-sales functions. An 800-square-meter livestreaming base includes more than ten studios, covering Little Monster as well as dedicated studios for Predator, Universal, DaVinci, and other brands, deepening cooperation with Jingdian Group. The company also develops professional livestreaming teams and welcomes dealers and signed specialty stores for training, empowering Little Monster partners.
Chapter 6: Riding the Wave and Creating Growth Through Innovation (2025)
A Major New Product System Launches, With Seven Series Leading Market Trends
In 2025, Little Monster reorganized its product line into seven series: BK Monster single-break cues, Black Egg break/jump cues, Cyberpunk break cues, Graffiti nine-ball cues, Storm engraved nine-ball cues, Kangaroo jump cues, Electroluminescent jump cues, and Little Monster cue cases. This reorganization is both an inevitable and critical step in the brand’s development, demonstrating a shift from opportunity-driven growth to strategy-driven growth. By 2025, Little Monster had participated in the Guangzhou International Billiards Exhibition for five consecutive years and strengthened its influence through a series of initiatives, sending dealers, suppliers, and industry peers a clear message: Little Monster is not a short-lived online sensation, but a stable company committed to sustained investment and long-term development.